![]() ![]() It acquired Endomondo, based in Copenhagen, Denmark, for $85 million last month. Under Armour expects its deal for San Francisco-based MyFitnessPal, for $475 million, to close during the first quarter. Then in December 2013 it acquired MapMyFitness, which now has 31 million registered participants who map, record and share their workouts using GPS and other technologies. Under Armour first got into fitness tracking in 2011 with its Armour39 biometric device. And the first thing they look for is: 'Is there an app to help me with this?'" "Consumers are starting to become more active and taking care of their own health and wellness. "For all of us working hard building those communities, it's a great sign," he said. ![]() "Part of what this is starting to show is the divide between companies that make physical things that help people - shoes or clothing or food - and the digital experiences people have, those things are coming together," said Charles Teague, CEO of Boston-based Lose It!, a weight-loss app used by 20 million people since its 2008 launch. Under Armour has made its biggest leap yet into the fast-growing digital fitness market, a move some see as an evolution from sports clothing-maker to fitness technology company specializing performance-based apparel. ![]() Last month, Under Armour released its own fitness app, called UA Record, designed to aggregate users' data from a variety of fitness tracking devices and to create an online community in which users can follow, encourage and challenge one another.įor a brand that aspires to become the world's biggest in sports apparel, the big move into fitness apps represents more than just a cutting-edge advertising opportunity. That's because the Baltimore-based brand is on the verge of consolidating an online community that could put it in a league with the biggest social media sites.Īs it sprinted past the $3 billion sales mark with end-of-year results announced last week, the company announced it is investing $560 million to acquire the creators of two mobile health and fitness applications, San Francisco-based MyFitnessPal and European app Endomondo.īy adding those apps to MapMyFitness, which it acquired in 2013, Under Armour will own sites where 120 million fitness enthusiasts regularly go for help getting in shape and staying healthy. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |